Emotions in Sweden

Watch Julien S. Bourrelle on TED

The way Scandinavians express feelings is subtle

Refrain from showing negative feelings

Anger, frustration or any type of aggressiveness

Positive feeling you may express, but keep it subtle

Be excited without body movement

Be happy in silence

Except when watching ice hockey 

Or drinking

Welcome to Sweden

Unless you come from Finland

Swedish emotional feedback will be challenging to interpret

Everyone sees the world through their own cultural glasses

We interpret behaviors of others based on what it means in our own culture

When interacting with different cultures we often need a conscious effort in order interpret correctly what is being communicated

A social guide helps locals better understand how their social behaviors may be perceived

And to help foreigners understand what are the local expectations

By increasing understanding we increase the chance of creating an enjoyable multi-cultural working environment were creativity and innovation flourish