Watch Julien S. Bourrelle on TED
The way Scandinavians express feelings is subtle
Refrain from showing negative feelings
Anger, frustration or any type of aggressiveness
Positive feeling you may express, but keep it subtle
Be excited without body movement
Be happy in silence
Except when watching ice hockey
Or drinking
Welcome to Sweden
Unless you come from Finland
Swedish emotional feedback will be challenging to interpret
Everyone sees the world through their own cultural glasses
We interpret behaviors of others based on what it means in our own culture
When interacting with different cultures we often need a conscious effort in order interpret correctly what is being communicated
A social guide helps locals better understand how their social behaviors may be perceived
And to help foreigners understand what are the local expectations
By increasing understanding we increase the chance of creating an enjoyable multi-cultural working environment were creativity and innovation flourish
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